![]() ![]() In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of 'category kings' - companies such as Amazon, Salesforce, Uber and IKEA - that give us new ways of living, thinking or doing business, often solving problems we didn't know we had. If you think that having the best product is all it takes to win, you're going to lose. You can't build a legendary company without building a legendary category. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. ![]() Winning today isn't about beating the competition at the old game. The how-to playbook for start-ups and established companies on a groundbreaking discipline called category design. ![]()
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